Day

April 17, 2018
If you want to have a successful juice bar you need to put yourself in the mindset of a business owner. I have seen people fail many times thinking that their passion for juice would carry them through to success.
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Before I opened my first brick and mortar location in Los Angeles I got started with a juice truck. I won’t say that you should do this as well, because there are a ton challenges with beverage service from a juice truck. There are many things you might not have thought of which I outline...
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In my experience with owning two juice bars in Los Angeles I found that there were a few key documents I had to create that ended up making my life a lot easier. Things like employee manuals, opening, closing and transition checklists, and employee training guides are vital to the success of your business.
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When I was first starting my juice bar business I absolutely did not want to hear this and it is that you need a mentor. You need someone who has gone through this process and can guide you through the potential challenges. That doesn’t mean it has to be me, although I do make myself...
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The fact is that from the juice franchises I’ve looked at, none of them are even close to the standards that I held my juice bar, and more importantly where the industry standard is moving toward.
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If you don’t know how much money you’re making or losing, then you don’t really know your business. Your juice bar profit and loss statement is key to knowing your numbers. I say that because I have seen new business owners make this mistake so many times.
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You might think you’re in the juice business when you open a juice bar, but you’re actually in the smoothie business. Statistically, and in my experience as well, on average 60% of your sales will come from smoothies. If you haven’t thought about including smoothies on your menu, you definitely should.
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The first thing I would suggest doing to get over your fear is to fully immerse yourself in knowledge about the business. Read everything you can, even books about marketing, branding and entrepreneurship.
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